As we were developing the marketing materials for Le Bec Fin I discovered that the position of the crows was very important to me.
Partly because each crow represented a one of the wine varietals, but also because the seemed to represent members of my family.
I see my father as the Vin Blanc crow – distinguished, important and the lead. I see myself in the Rose Crow – offering my heart to friends and family. Most importantly I see my mother as the Vin Rouge Crow – beautiful, commanding and delicate at the same time.
When all three are together, the Blanc Crow and the Rose Crow look slightly up to the Rouge Crow – as I did to my mother with respect and admiration.
May is my favorite month of the year and I believe the most beautiful.
It is a holiday in France - Labor day/May Day (fete du travail) - that celebrates the worker.
I had my own May 1st tradition as a child. I would go early in the morning to the forest, to my own secret little place and pick muguet (lily of the valley). When I came back to the village with my bouquet, I would make many stops to family and friends to give them a sprig of lily of the valley (un brin de muguet).
This beautiful white flower is a sign of luck, love and friendship.
I feel all of those things today – as my new brand launches – Le Bec Fin.
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