May is my favorite month of the year and I believe the most beautiful.
It is a holiday in France - Labor day/May Day (fete du travail) - that celebrates the worker.
I had my own May 1st tradition as a child. I would go early in the morning to the forest, to my own secret little place and pick muguet (lily of the valley). When I came back to the village with my bouquet, I would make many stops to family and friends to give them a sprig of lily of the valley (un brin de muguet).
This beautiful white flower is a sign of luck, love and friendship.
I feel all of those things today – as my new brand launches – Le Bec Fin.
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