As we were developing the marketing materials for Le Bec Fin I discovered that the position of the crows was very important to me.
Partly because each crow represented a one of the wine varietals, but also because the seemed to represent members of my family.
I see my father as the Vin Blanc crow – distinguished, important and the lead. I see myself in the Rose Crow – offering my heart to friends and family. Most importantly I see my mother as the Vin Rouge Crow – beautiful, commanding and delicate at the same time.
When all three are together, the Blanc Crow and the Rose Crow look slightly up to the Rouge Crow – as I did to my mother with respect and admiration.
May is my favorite month of the year and I believe the most beautiful.
It is a holiday in France - Labor day/May Day (fete du travail) - that celebrates the worker.
I had my own May 1st tradition as a child. I would go early in the morning to the forest, to my own secret little place and pick muguet (lily of the valley). When I came back to the village with my bouquet, I would make many stops to family and friends to give them a sprig of lily of the valley (un brin de muguet).
This beautiful white flower is a sign of luck, love and friendship.
I feel all of those things today – as my new brand launches – Le Bec Fin.
Coming from a family winery in Alsace France, I grew up around vineyards and worked in the family wine business. I moved to the states 17 years ago and began making wines for several wineries in California and Washington. Over th years, friends and fmaily have always asked me - when are you going to create your own brand in the U.S.?
It was always in the back of my brain, create my own label and feature my two favorite’s wines, Riesling and Cabernet Sauvignon. The inspiration came to me recently one day when I discovered a painting of a beautiful crow, an expressive picture. In that second, I immediately saw a wine label, something different, something that I deeply loved.
A new project, a new wine project was born, Et Voila!!!
Why a crow? They are several things that come into consideration; the intelligence of this bird, the beauty with this mysterious dark blue night color, his elegance and his loyalty.
When you are in the vineyards you are always surrounded by animals of all kinds, including crows. I spent my whole life observing them while in the vineyards. They were my companion and ever since then loved them without knowing it.
Harvest season they are my indicator when the grapes are ripe, when they start to pick before me the berries and enjoying them... then it’s “le temps pour les vendanges”
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